Swiping the 2023 Social Media Crown

Does YouTube Have a Future Against TikTok?

Photo taken by cottonbro studio

The YouTube platform has been a staple in the online community for over a decade now, but in recent years, it has seen a significant downfall. This can be attributed to the rise of TikTok and its short-form content which has proven to be more engaging for creators and audiences alike.

TikTok has exploded in popularity, and its short-form content is perfect for the short attention spans of today’s audiences. Creators can easily create and share bite-sized content that is easy to consume and highly engaging. TikTok has also been able to successfully monetize its platform, allowing creators to earn money from their content and providing a more viable option for those looking to make a career out of creating content online.

In contrast, YouTube’s long-form content has become less engaging and harder to monetize. Many creators have shifted to TikTok to find success, leaving YouTube with a dwindling user base. The platform has also faced controversy and backlash over its algorithms and monetization policies, further driving creators away.

However, all hope is not lost for YouTube. The platform has a strong foundation and a loyal user base, and it has the potential to make a comeback in 2023. One way YouTube can do this is by embracing short-form content and providing more monetization options for creators. The platform can also improve its algorithms and policies to create a fairer and more transparent environment for creators.

Additionally, YouTube’s long-form content can still provide value and opportunities for monetization. Many creators have built successful careers on the platform through long-form content, and it can continue to be a valuable tool for those looking to create in-depth, high-quality content.

In conclusion, TikTok’s short-form content has proven to be more engaging and easier to monetize, leading to the downfall of the YouTube platform. However, YouTube has the potential to make a comeback in 2023 by embracing short-form content and improving its policies and algorithms. Both short and long-form content have their benefits for monetization, and creators can find success on both platforms if they use them wisely.

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